Google Search Console is the most powerful free SEO tool available to you and your website. But, it can be intimidating and stressful if you don’t already know how to use it. The good news is that it doesn’t have to be. This talk will walk you through the nuts and bolts of Google Search Console so you can go home with the confidence you need to use it and start acting upon the insights you gather. The actions you take with your newfound knowledge will lead to better search results and more of the right kind of visitors to your website. Not only are you going to get a tour of the Google Search Console and learn how everything works, but you will also learn strategies that you can easily use to improve the way your pages are ranking in search results.