Are you struggling to get your site found in organic search results? Or, maybe you just want your site to appear higher in the rankings? An SEO site audit might be exactly what you need to achieve whatever your SEO goals might be. SEO site audits don’t need to be complex or highly technical to give you quality insights that will positively impact your site’s ability to rank. Instead, they just need to provide you with a processe you can follow and actions you can take that will allow you to create real change. This talk will cover each of the four pillars of SEO – technical, content, on-site, off-site – and give you a way to understand if your site is living up to best practices in each category. And, it will give you actions you can take if you find that your site isn’t meeting the mark.