Is your website accessible for people with disabilities (for instance, people who are blind)? Maybe you have heard about businesses like Domino’s and entertainers like Beyoncé being sued over inaccessible websites? Did you know that in 2018 more than 2200 businesses and organizations were sued because their websites were not accessible? Sometimes websites are not made accessible because of the perceived large increase of costs — and it can cost more to make a site accessible. But accessible websites have good ROI (return on investment) for both developers and businesses who make their sites accessible. It’s not just good karma, it’s good business! This talk will not deal with technical aspects of making sites accessible, but will focus on why building in accessibility on websites is good for business. Business owners will find this information helpful, and anyone who develops sites for businesses (and nonprofits!) will also find tips for “selling” accessibility to clients who may be unfamiliar with the concept, and how to get them to fully embrace it.