“I’d like some data about my website users, please.” “Can you tell me how many hits I got last month?” “Why do we we keep getting calls asking the same question? The info is on our website.” Whether you have clients asking analytics questions or these are questions you’d ask yourself — this session will show you how to approach looking at data from Google Analytics without feeling overwhelmed or getting misguided. This in turn can help you make informed, meaningful improvements to your website.