I have the privilege or coaching WordPress site owners and freelancers through the SEO process on a daily basis at Pathfinder SEO in Basalt, Colorado. In my role as an SEO coach, I get to take the complex and confusing world of search and make it approachable for ordinary people who know they need to get found in Google, but don’t know where to start. I spend the rest of my time spreading the word about the benefits of guided SEO.